Fanta has always been perceived as a kid’s brand. Once kids become teens, they grow out of Fanta quickly. Out of sight, and out of mind. Fanta wants to reposition itself as the sparkling soda brand for teens. But first, they have to get them to notice Fanta in a big way. Our challenge? Create a headline- breaking Fanta brand act that shows how the brand and product can play a role in popular culture that appeals to teens.