Student Learning Center | 2023
Ducks in a Row
Brief
Create an animated clip that advertises the Student Learning Center and its various services in a concise, clean, understandable manner, as non-native English speakers are the target audience.
The Student Learning Center aimed to broaden their reach with an animation that served a dual purpose:
explainer post on social media
to be played in classrooms as an introduction to on-campus resources.
broadcast on campus televisions in the dining hall, SLC reception area, etc.
Keep the established yellow and blue color palette and use the rubber duck mascot. There must be a call to action, encouraging students to visit the SLC!
To create an overview explainer video for the SLC’s services, each service has its own short “shot” and closes with their signature tagline “get your ducks in a row”.
The animation was posted on social media, played in classrooms, and on a looped display in their reception area.